Your Money or Your Life (YMYL)
Topics where bad information could harm users' health, finances, safety, or major life decisions — held to higher quality and E-E-A-T standards by Google.
In long form.
YMYL queries include health information, financial advice, legal guidance, civic information, news. Google's quality-rater guidelines explicitly call for higher E-E-A-T standards on YMYL pages: clear authorship with credentials, factual accuracy, transparent ownership, secure transactions, customer-service contact paths. Algorithms apply more scrutiny: a generic blog post about heart medication won't outrank a hospital's content, even with technically better SEO.
For agency content that touches YMYL-adjacent topics (compliance, accessibility regulations, security), we always cite primary sources, include author bios with credentials, and structure pages for easy fact-verification.
Talk to us about your engagement.
Discovery calls are free. Scope, timelines, and pricing are quoted after we understand what you’re solving.