NAP consistency (NAP)
Name, Address, Phone — the consistency of these three fields across the web is a top local-SEO signal.
In long form.
NAP consistency means every public mention of a business — Google Business Profile, Apple Maps, Bing Places, Yelp, Facebook, BBB, industry directories, the business's own website — uses the exact same name, address, and phone number. Variations ('St.' vs 'Street', '(571)' vs '571.' vs '+1 571', or different unit numbers) confuse local-search algorithms and dilute ranking signal. The fix is tedious but high-leverage: audit all citations, pick one canonical NAP, propagate everywhere.
On our own audits, NAP inconsistency is the most common Local SEO issue and the most fixable. We use a citation-management tool (or manual audit for smaller footprints) to identify and correct mismatches across the top 30–50 local citation sites.
Talk to us about your engagement.
Discovery calls are free. Scope, timelines, and pricing are quoted after we understand what you’re solving.