hreflang
An HTML attribute or sitemap field telling search engines which language and region a page targets — critical for multilingual sites.
In long form.
hreflang prevents search engines from treating translations as duplicate content and serves the right localized version to the right user. Implemented via `<link rel="alternate" hreflang="...">` tags, HTTP headers, or sitemap entries. Each language version should declare hreflang for itself and every alternate. Common patterns: `en`, `en-US`, `en-GB`, `fr`, `ar`. Use `x-default` for the fallback. Mistakes are common — non-reciprocal links and missing self-references are the top two failure modes.
On Nessim Works' multilingual sites (English / French / Arabic), hreflang is generated from the locale routing structure. We validate quarterly with Search Console's International Targeting report.
Talk to us about your engagement.
Discovery calls are free. Scope, timelines, and pricing are quoted after we understand what you’re solving.