E-E-A-T
Experience, Expertise, Authoritativeness, Trust — the framework Google's quality raters use to evaluate content quality, especially on YMYL topics.
In long form.
E-E-A-T (originally E-A-T, with Experience added in late 2022) is from Google's Search Quality Rater Guidelines — the document training human raters who calibrate the algorithms. It's not a direct ranking factor but heavily influences which signals the algorithms weight. Experience: does the author have first-hand experience? Expertise: domain credentials? Authoritativeness: is the author / site recognized in their field? Trust: factual accuracy, transparency, security. Most consequential for YMYL queries where bad information harms users.
For a niche consultancy, demonstrating E-E-A-T is a content-strategy decision: bylines with credentials and bios, case studies with measurable outcomes, schema markup with Person and Organization data, and external citations from real publications.
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